How to start a good social network for veterans:

I hear a lot of ambitious people wanting to start a social network these days to “provide transitional service and connect the veteran community”. While I admire their initiative and desire to help, often they lack the knowledge of what social networking really is and don’t know how to really tap the potential of social networking and employ the power of social media and new media.

One example:

I recently received a call from CPT “Socialnetwork Champion” to discuss his social network for the Marines. I asked a few questions about his desires, and this is the facts I collected:

• They have a brief market analysis and have determined that their targeted audience should be Marines and Veterans age between 18 and 35.
• They want to provide transitional services to these veterans.
• They have lined up one headhunting company to provide this employment service.
• They want to provide a matching feature to connect Marines with potential mentors and employers.
• They want to provide a vehicle of communication for active duty Marines and veterans.

I think what they have so far is great, but here are some problems:

• Their market research is incomplete and failed to capture the growing market share in Baby Boomer generation that encompasses the Vietnam generation veterans.
• If they do not target the older generation then how are they to provide the matching service for young veterans? Just peer-peer will not get them the experience and institutional knowledge our older veterans have with regards to the VA and other processes necessary to ensure a successful transition.
• Their identified goal of providing transitional services is too general. There are just too many issues for any one person to tackle. Transition means anything from PTSD support, to financial services, to family life mentoring, to job placement, to social reintegration. If a social network does not identify and target a function to provide a service, users may be distracted and do not recognize the things that makes your social network unique. The point here is that social networking is like any other competitive market, where you have to offer something new and useful in the product you are trying to deliver to ensure users return. Social networks are nothing if you don’t have users and no one is coming back for a unique service and/or function.

If you are thinking about using a social network to connect and provide a service to our veterans, here are some of the things to think about to ensure your success:

• You need to identify your targeted audience. Be as precise as you can and cast your net as wide as you can. What you may need to do is to segment your audience types and by demographic. Once you have that, then do your market analysis to determine just what the needs are in each segmented section and determine the services and function you can provide to that section.
• Then you have to carefully determine the risk and return on your investment on each of the sections of your segmented audience group. If you are providing a peer-peer support service to women veterans, then you need to determine what competitive edge you have, is there a existing social network providing the exact thing? Also keep in mind that the functions you decide must meet a need and has to depend on your Voice of Customer analysis. So you may want to do a small online survey to see just how many people may be interested in getting online peer support for VA home loan process (or whatever else you have identified). What you don’t want to end up with is a high price function, connecting Marines with golf courses that provide discount to veterans, that only serves a small population and is not demanded by users on the social network environment.
• Also you need to design a functional process that your social network will adopt and practice. You must always identify key input variables and output variables of that functional process so you can improve on this process int eh future depending on user input.
• You must identify all open-sourced social networks and see if any of them can provide what you wish to accomplish before you decide to spend a few million dollars on tech cost. A lot of times software companies will sell you on things that they know won’t work because they know the exact same function is being performed by Facebook or Boomj. But they will sell you the software solution anyhow just to make money off you. So do as much as you can open-source, and host only critical information on paid technology. I recommend that database functionalities are a must pay service since that allows you to collect user data for your own segmentation and targeted marketing.
• And lastly, know your users and keep up on your users. Drive your users to your site. Your social network is nothing without users so don’t focus too much on the technology and forget your users…

The American Legion and the GI Bill

Good morning to all legion college grads.

First I want to thank you for your dedicated work in membership.

I also want to wish everyone a Merry Christmas and Happy New Year. May the new year bring you renewed passion for the world’s greatest and largest Veteran Service Organization.

Allow me to be a bit philosophical for the moment: it was taught to me that no matter of our success, we shall continue to learn and better ourselves in whatever our endeavors maybe. With that said, there is a wonderful upcoming opportunity for all of us to sharpen our skills and rejuvenate our minds.

This year’s National Grassroots Conference will be February 4-7, 2009 - Renaissance Vinoy Resort & Golf Club - St. Petersburg, FL. There are a range of topics you may find interesting. Such as:

- (Re)Building Your Grassroots Program
- How to Write Effective Messages
- Ethics & Transparency in Grassroots
- Finding & Training Your Key Contacts
- Speed Networking
- Web 2.0/Social Media Crash Course
- Grassroots and Diversity
- Effectively Involving Your Senior Management
- Integrating CSR and Grassroots Strategies
- Prioritizing Issues and Managing Demands
- Association Grassroots Management
- Grassroots Communication
- Embracing Social Media

As you can see, there is something for everyone there. I have always heard that volunteer management is difficult, and our most profound challenge is to motivate and utilize our dedicated workers effectively. I believe this conference will give you some ideas and help you with your work at the department level.

To view a complete agenda please go to http://pac.org/conferences/grassroots/agenda
You can also visit http://pac.org/conferences/grassroots/registration for registration information. Note: we are not a member of the Public Affairs Council and will have to pay the non-member registration fee if attending.

Please let me know if you have any questions.

Sincerely,

eligibility question

I received an email today regarding the eligibility of Lebanon and Grenada veterans. apparently there are some confusions... here is my reply, with some research, i think will benefit you in case you are being asked the same questions...

Here is the original message:


"Maybe I am looking in the wrong areas but when I look for eligibility for the Grenada area, it either don't show up or I see a statement such as "Congress has not enacted legislation that would make the periods covering the 1983-1984 Lebanon crisis or the invasions of Grenada and Panama wartime service.92". Can you link me to something or send me a congress act which declares this as a wartime? I guess I am one of them stubborn ones that just have to see it in writing somewhere. You attention to this is appreciated. ....And "Merry Christmas" to You and all your Staff!"


In effect, Lebanon and Grenada are not Congressionally declared wars. Since the Constitution of the United States divides the war powers of the federal government between the Executive and Legislative branches: the President is the Commander in Chief of the armed forces (Article II, section 2), while Congress has the power to make declarations of war, and to raise and support the armed forces (Article I, section 8). Over time, questions arose as to the extent of the President's authority to deploy U.S. armed forces into hostile situations abroad without a declaration of war or some other form of Congressional approval. Congress passed the War Powers Resolution of 1973 in the aftermath of the Vietnam War to address these concerns and provide a set of procedures for both the President and Congress to follow in situations where the introduction of U.S. forces abroad could lead to their involvement in armed conflict.

The War Powers Resolution of 1973 is a United States federal law providing that the President can send U.S. armed forces into action abroad only by authorization of Congress or if the United States is already under attack or serious threat. The War Powers Resolution requires that the president notify Congress within 48 hours of committing armed forces to military action and forbids armed forces from remaining for more than 60 days without an authorization of the use of military force or a declaration of war.

After Republican President Ronald W. Reagan dispatched U.S. Marines to Lebanon in 1982, he reported to Congress, along the lines mandated in the War Powers Act. With a Republican majority in the Senate but a substantial Democratic majority in the House of Representatives, Reagan's military initiative encountered considerable opposition in Congress, resulting in persistent challenges to the deployment of troops in Beirut. The congressional challenges, motivated primarily by narrowly partisan political considerations, weakened and undermined the Reagan Presidency's negotiating position with Syria and with the various warring political factions in Lebanon, thereby making the situation in which the Marines were involved a whole lot more dangerous than it would been in the absence of congressional challenges.

In late 1983, however, congressional leaders worked out a compromise authorizing the President to keep the Marines in Lebanon for a period of eighteen months. Approved by the two houses of Congress, the compromise was sent to the President for his signature.

In other military actions initiated by President Reagan, he proceeded without invoking the War Powers Act and, in general, acted as if his military initiatives did not require congressional authorization in advance. A notable example was the U.S. invasion of Grenada on October 25, 1983. Seeing a serious threat to American national interests in the southern Caribbean region, Regan had the National Security Council and Joint Chiefs of Staff draw up a plan for the U.S. military operation in Grenada, explained the situation to Democratic House Speaker Thomas P. "Tip" O'Neill, and informed him of the presidential decision that had already been made, as regards what was to be done about the situation. Speaker O'Neill, top leader of the overwhelming Democratic majority in the House of Representatives, indicated that, if the Grenada mission turned sour, Congress would not accept responsibility for the fiasco, that responsibility for the disaster (and its attendant political costs) would be borne either by the President alone or by the President and the Republican Party. Accepting responsibility for the operation, Reagan sent U.S. military forces to Grenada, effecting liberation of the small island nation from the Marxist-Leninist (Communist), pro-Cuban dictatorship that had been established through a coup d'etat.

Shortly after the American invasion of Grenada had begun, all resistance was overcome, since the greater part of the Grenadan population welcomed the invading forces as liberators. A rapid sequence of events ensued: U.S. citizens were safely evacuated from the island, the Cuban agents and so called "construction workers" (in reality, heavily armed and well trained paramilitary personnel) were expelled, the despotic Marxist- Leninist regime was overthrown, and a political coalition committed to democratic elections and more favorably disposed toward American interests was allowed to assume governing authority. Faced with a fait accompli, the U.S. Congress, after the fact, applied the War Powers Act, declining to grant an extension to the 60-day time limit and, in effect, requiring U.S. military forces to be removed from Grenada no later than December 25, 1983. However, the U.S. troops did not leave Grenada until June, 1985.

Therefore, the mechanism was there to enact the War Powers Resolution to justify Lebanon and Grenada, President Regan, however, did not fulfill his executive duties in compliance with Congress to resolve the conflict.

The Department of VA at this time does not recognize Servicemembers of this conflict to be eligible for wartime benefits. Therefore, The American Legion in support of our fellow veterans and recognizing their sacrifices, at the 19th Convention, passed a resolution to recognize operations in these countries. Please visit http://www.legion.org/documents/resolutions/08n124.pdf for review of this resolution.

To conclude, please keep in mind that The American Legion, although federally chartered, is a grassroots organization guided by the collective wisdoms of our membership. While our dates of eligibility reflects Congressionally declared period of war, it is not strictly bounded by congressional actions. Our eligibility dates are solely determined by our membership, amended at times to reflect the need for service to our fellow veterans. Under these conditions, The American Legion has seen fit to expand our eligibility dates to those veterans thereby ensuring their protection under civil engagements.